Match and onlin dating
"We are ahead of schedule and in very good shape to at least double Tinder's paid-member count this year," Gary Swidler, Match Group's chief financial officer, said in an interview.
Tinder ended the third quarter with more than 1.5 million paid users, up from 800,000 at the end of 2015.
Each matching attribute is assigned a different weight depending on how important it is to the user.
For example, if you prefer blondes, but really have nothing against brunettes and redheads, then you can rank that attribute as very low.
For more information on online dating and related topics, check out the links on the next page.If it’s very important to you that your date has a college degree, you can rank that very high.Then the site will match you with highly educated brunette sooner than a blonde who didn't finish high school.Average revenue per paying user fell 8.5% to 54 cents. Swidler said Tinder is now generating more revenue per Tinder user than a year ago because the company is selling à-la-carte features on top of Tinder's monthly subscription fee.On a per-share basis, Match reported a profit of 21 cents, up slightly from 20 cents a year earlier, after the company issued more shares.
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For obvious reasons, each individual site tends to inflate membership numbers and success rates in its promotional materials.